There is rest and relaxation expected of the holidays and this time in the in-between. I can definitely do rest and relaxation, but usually for a day or two and then I need to get back to work on something. I think decades as a freelancer makes me acutely aware that if I am not working now, it means that in 3 months, I won’t be working either because this is when that planning happens. It’s especially tricky during the week between Christmas and the New Year because no one is in their offices, so there is no booking, no press, no response to email inquiries, etc. And of course, that makes me a bit antsy. So I overhaul websites and I dye silk and I fuss over the paperwhites and I remember that in 2 days I head to Ireland for 3 weeks and all of a sudden I feel like I’m tumbling headlong down Alice’s rabbit hole.

There are some important things I have to sort out for this year and I think the tumbling feeling is one of them. Others, in no particular order, are:

  • A retail partner.
  • A better order system.
  • Instagram. Let’s say “Social Media” in general. There’s a misconception that I am good at this from the years I did it for venues. But it changed, fast, while I wasn’t looking. Where do I even start with this. Do I even put any energy into it at all?
  • Wedding Proposals? Probably should learn this art.
  • Low tunnels for early blooms – ranunculus, tulips, anemone, sweet peas.
  • Packaging for ribbons and for bouquets.

I know there are so many more. I want to keep goals manageable and achievable in these first few years of this business so that it grows on the right foundation. To be honest, I have zero resource for this side project, so while I know that there are so many wonderful classes and online courses that could answer all of these questions for me, I simply don’t have the luxury of that so I have to do it the hard way. As ever.

I guess this whole post is mostly just to say I’m struggling with the in-between. And maybe that’s not so uncommon. So maybe it helps just to say it out loud with a head full of hope that it will even out in the coming months. For now, I’ll make another cup of coffee and figure out how to find homes for the 25 or so paper whites that will be in full bloom while I’m in Ireland and should be in someone’s house or office and not my guest room!

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